http://wisepreneur.com/management/if-only-i-had-a-brain-the-thinking-manager-guide-to-learning Innovation and Leadership for Entrepreneurs Mon, 05 Dec 2011 16:40:36 -0600 hourly 1 http://wordpress.org/?v=3.3.1 http://wisepreneur.com/management/if-only-i-had-a-brain-the-thinking-manager-guide-to-learning/comment-page-1#comment-74 jenna Tue, 27 Jul 2010 19:58:09 +0000 http://wisepreneur.com/?p=2171#comment-74 I think the brain has lots to do with how people should direct their advertising. For instance the limbic brain is what controls the emotions; media constantly bombards us with advertisements about the poor children in poverty stricken countries or Sarah Mcglaughlin's songs in the background when talking about little puppy dogs. The point of this is to tug on the heartstrings of the viewers to sway them to either buy a product or get them to believe a certain view. A successful advertiser understands the audience they are trying to reach and plays to their strengths. I think the brain has lots to do with how people should direct their advertising. For instance the limbic brain is what controls the emotions; media constantly bombards us with advertisements about the poor children in poverty stricken countries or Sarah Mcglaughlin’s songs in the background when talking about little puppy dogs. The point of this is to tug on the heartstrings of the viewers to sway them to either buy a product or get them to believe a certain view. A successful advertiser understands the audience they are trying to reach and plays to their strengths.

]]> http://wisepreneur.com/management/if-only-i-had-a-brain-the-thinking-manager-guide-to-learning/comment-page-1#comment-70 Ari Massoudi Sat, 24 Jul 2010 15:45:12 +0000 http://wisepreneur.com/?p=2171#comment-70 Interesting article! It reminds entrepreneurs what an effective communication (whatever it is, advertising, corporate communication, TV commercial, Elevator pitch …) should be. First it connects itself to the heart of the target (the heart of Homo sapiens is located in the limbic brain!), then the heart will do its job, it will disturb the cortex brain to think or to think rationally! Interesting article! It reminds entrepreneurs what an effective communication (whatever it is, advertising, corporate communication, TV commercial, Elevator pitch …) should be. First it connects itself to the heart of the target (the heart of Homo sapiens is located in the limbic brain!), then the heart will do its job, it will disturb the cortex brain to think or to think rationally!

]]> http://wisepreneur.com/management/if-only-i-had-a-brain-the-thinking-manager-guide-to-learning/comment-page-1#comment-68 Gail Fri, 23 Jul 2010 19:37:33 +0000 http://wisepreneur.com/?p=2171#comment-68 This could explain why advertising doesn't work on people like me whose Cortex functions dominate. While most people only think they make decisions logically, they actually decide what they want first and then rationalize why they should get what they desire. Only a very small percentage of people actually do make intellectually based decisions. This could explain why advertising doesn’t work on people like me whose Cortex functions dominate. While most people only think they make decisions logically, they actually decide what they want first and then rationalize why they should get what they desire. Only a very small percentage of people actually do make intellectually based decisions.

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