There are many starting points to new ideas and new products. Ultimately the best ideas are those that create both high value and the higher demand. A color change may work with a product line where aesthetics are as important as function. An alternative fuel may be a best seller, not because it saves the planet, but because it’s cheaper to make and renewable.
The devil, of course, is in the details. Can you map out and solve all the problems that stand between you and your new product idea, and ultimately, does the market exist for your new product?
Answering these and other questions that streamline your innovation process (from ideation to production) will ultimately determine success or failure in bringing new ideas to market.
The intellectual man requires a fine bait; the sots are easily amused. But everybody is drugged with his own frenzy, and the pageant marches at all hours, with music and banner and badge. - Ralph Waldo Emerson -
Nice slide deck!
There are many starting points to new ideas and new products. Ultimately the best ideas are those that create both high value and the higher demand. A color change may work with a product line where aesthetics are as important as function. An alternative fuel may be a best seller, not because it saves the planet, but because it’s cheaper to make and renewable.
The devil, of course, is in the details. Can you map out and solve all the problems that stand between you and your new product idea, and ultimately, does the market exist for your new product?
Answering these and other questions that streamline your innovation process (from ideation to production) will ultimately determine success or failure in bringing new ideas to market.