Jakki Mohr


Jakki MohrJakki Mohr

Dr. Mohr is the Jeff and Martha Hamilton Distinguished Faculty Fellow and Professor of Marketing at the University of Montana. She has a Ph.D. in Marketing from the University of Wisconsin. Dr. Mohr’s primary research interests include marketing of high-technology products and services for technologies such as the Internet and e-commerce. Her popular book, Marketing of High-Technology Products and Innovations written with co-authors Drs. Sanjit Senqupta and Stanley Slater, is currently in its third edition. Before Dr Mohr began her academic career, she worked in Silican Valley in advertising for Hewlett Packard’s Personal Computer Group and for TeleVideo Systems.