Sep 062011

coins with plant growing out of themGreen technologies… an ambiguous term… it could imply the latest technical breakthroughs to save the environment or it could mean the hottest funding trends available to entrepreneurs who want to raise capital for their new Internet and software start-ups.

The Internet removed barriers so companies and individuals could market their products and services directly to consumers. Social networking made it easy to approach consumers because now our connections, be they ever so distant, provide word of mouth referrals. Then somewhere an entrepreneur questioned the rules and extended these concepts into an application no one expected – if customers can be sold online, why not seek funding for projects and start-ups online too? And crowd funding and micro venturing was created.

What is crowd funding? According to Wikipedia, “crowd funding, also known as crowd financing or crowd sourced capital, describes the collective cooperation of those who pool their money and other resources together to support efforts initiated by other people or organizations.”

Crowd funding websites are sprouting up, such as Profounder, Kickstarter, or RocketHub. These sites focus primarily on funding the creative arts projects. If the crowd was willing to fund creative projects, the obvious question was why not technology and scientific projects too?

Micro-venturing is a close cousin of crowd funding. It allows small investors access to investing in start-up companies at the early stages, and entrepreneurs are able to find large pools of potential investors. Often these websites have to be approved by the Securities and Exchange Commission as they are match making between private investors and start-ups, performing the due diligence on behalf of investors, and handling the legal filings and paperwork.

And just like crowd funding websites, these seem to be sprouting up all over as well; websites such as Micro Ventures Marketplace, the Funding Store, CapLinked and Crowd Cube.

One question about crowd funding is how does the collective group benefit from the funding? Are they simply paying for a purchase far, far in advance, similar to pre-ordering an upcoming release? Is it more akin to charitable donations to support the arts? Will they receive an equity stake in the start-up? What about revenue sharing? What about profit sharing? It is certainly an alternative funding approach that is in its infancy, and many different compensation methods are sure to be tried.

The traditional venture capitalists and angel networks are in turmoil. The industry is changing. Today, micro-financing, super angels, micro-VCs, incubators and the like are providing alternative sources of funding to start-ups. And given the difficulty of raising funding, many start-ups will dabble in these latest trends.

About the Author
Cynthia Kocialski founded three tech companies and has been involved with dozens of other startups. She has written a book about her experiences in start-ups companies, “Startup from the Ground Up, Practical Insights for Transforming an Idea into a Business”. Cynthia can be reached at
For more information about entrepreneurship and start up companies, visit Cynthia’s blog at

  One Response to “Micro Venturing and Crowd Funding – Hot Alternative Startup Funding Trends”

  1. Very informative. The entire content in the bog is truly very useful for budding entrepreneurs..
    Looking forward for more insights and info..

    Thanks a lot !
    Anurag Gupta

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