Comments on: What does “Marketing” Really Mean? http://wisepreneur.com/feature/what-does-%e2%80%9cmarketing%e2%80%9d-really-mean Innovation and Leadership for Entrepreneurs Wed, 09 May 2012 10:46:39 -0500 hourly 1 http://wordpress.org/?v=3.3.2 By: John Sellers http://wisepreneur.com/feature/what-does-%e2%80%9cmarketing%e2%80%9d-really-mean/comment-page-1#comment-1432 John Sellers Mon, 11 Oct 2010 19:39:31 +0000 http://wisepreneur.com/?p=3639#comment-1432 As a journalist, I can only perceive one function of marketing: Convince people they need something they really don't need. And, targeting the market: Who's got the money? As a journalist, I can only perceive one function of marketing: Convince people they need something they really don’t need. And, targeting the market: Who’s got the money?

]]> By: jenna http://wisepreneur.com/feature/what-does-%e2%80%9cmarketing%e2%80%9d-really-mean/comment-page-1#comment-81 jenna Sun, 01 Aug 2010 19:55:30 +0000 http://wisepreneur.com/?p=3639#comment-81 The sweet spot to clarify is the group of consumers that a business wants to reach? I think that the company's that have the hardest time trying to figure how to market are newer groups. The sweet spot to clarify is the group of consumers that a business wants to reach? I think that the company’s that have the hardest time trying to figure how to market are newer groups.

]]> By: Mo Smith http://wisepreneur.com/feature/what-does-%e2%80%9cmarketing%e2%80%9d-really-mean/comment-page-1#comment-73 Mo Smith Tue, 27 Jul 2010 01:36:11 +0000 http://wisepreneur.com/?p=3639#comment-73 Jakki ~ Love your “sweet spot” analogy…. In fact, I just purchased a set of Mizzuno MP-32 golf clubs that have a strong muscle back and are more forgiving than my previous set… I probably paid way more than I should have…. Nonetheless, I can relate to your article..., it’s all about where execution intersects with the value it brings to me in terms of performance the number of “birdies” – the sweet spot! Jakki ~ Love your “sweet spot” analogy…. In fact, I just purchased a set of Mizzuno MP-32 golf clubs that have a strong muscle back and are more forgiving than my previous set… I probably paid way more than I should have…. Nonetheless, I can relate to your article…, it’s all about where execution intersects with the value it brings to me in terms of performance the number of “birdies” – the sweet spot!

]]> By: Linlee Nelson http://wisepreneur.com/feature/what-does-%e2%80%9cmarketing%e2%80%9d-really-mean/comment-page-1#comment-72 Linlee Nelson Mon, 26 Jul 2010 17:36:08 +0000 http://wisepreneur.com/?p=3639#comment-72 It simply amazes me how difficult it is for students and business owners/creators to clearly define their target market. Failure is inevitable if management is not able to pinpoint its customer(s) using demographic and psychographic categories. I often see advertising dollars wasted over too broad a definition of the market; this is where management has not yet made it to the value proposition because they're stuck back on step #1. The definition of the target market should be as specific as humanly possible; this will also make Step #2 easier to handle. Great advice! It simply amazes me how difficult it is for students and business owners/creators to clearly define their target market. Failure is inevitable if management is not able to pinpoint its customer(s) using demographic and psychographic categories. I often see advertising dollars wasted over too broad a definition of the market; this is where management has not yet made it to the value proposition because they’re stuck back on step #1. The definition of the target market should be as specific as humanly possible; this will also make Step #2 easier to handle. Great advice!

]]> By: Soren Egstrup http://wisepreneur.com/feature/what-does-%e2%80%9cmarketing%e2%80%9d-really-mean/comment-page-1#comment-38 Soren Egstrup Tue, 29 Jun 2010 08:20:33 +0000 http://wisepreneur.com/?p=3639#comment-38 Great, Many people who I work with have it just to get as many hits on their website as possible and when they do not succeed, well ....who will they blame :) /Soren Great, Many people who I work with have it just to get as many hits on their website as possible and when they do not succeed, well ….who will they blame :)

/Soren

]]>