Jun 172013

portrait of a young woman blindfoldedIf you are still working for an employer and think that becoming self-employed is something you really don’t need to need on your plate at the moment, then you’re living in denial. That’s what I said. You’re pretending that, despite the upheaval in the workplace it has nothing to do with you.

Well, guess what? It has. If you think that it doesn’t then you’re living on pie-in-the-sky.

If you’re under the age of 40, you’ve probably never had the experience of being reasonably sure that you had a job for life. You may remember your parents having that assurance, only to be shocked in the early 1980s to discover that that was no longer the case.

So that leaves me rather puzzled. The really curious thing is that relatively few people have acted according to what they know. That’s because they’re living in denial. It’s easier to go on as before, even with the accompanying uncertainty, than to radically change course and enter a sort of Twilight Zone that few understand. Better the devil you know, and all that.

There appears to be less risk in trying to hold onto what you and everyone else knows to be a temporary job, than to acknowledge that this is the fact and to begin planning your own business.

The obvious thing to do when you know that you don’t have a job for life is to start thinking like an entrepreneur. You should be asking yourself what you like to do in your spare time, and what it would look like if you had a business that incorporated those interests.

What problems would you solve? How could you genuinely help others?

The most common objection I hear from people, when I suggest that they ought to go into business for themselves is that they don’t want the responsibility for finding customers. Yet, there are millions of people who are connected to the Internet who are hungry for what you offer. All you have to do is find them. There are a lot of techniques for doing this. It’s harder to find a needle in a haystack, than it is to find prospects for your product or service.

But, do you know what most people are doing instead? They are living in denial. Whenever there’s some “bad” news about the economy or unemployment, they give thanks that it hasn’t affected them… yet. And then, they go on as if nothing had happened.

Have I just described you

About The Author:
Bruce Hoag is a Work Psychologist and Business Mentor. He has a PhD from the Manchester Business School, and he teaches MBA students part time for the University of Phoenix. Dr. Hoag has been a guest lecturer at Cambridge University, University of Westminster Business School (London), and the City University Business School (London), and has given numerous presentations to groups from the Chartered Institute of Personnel and Development throughout the United Kingdom.

By the way, if you’d like more information, then you might like to get my free eBook on How to BE an Entrepreneur.


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