In the innovation field, the closest thing we have to a professional association is the Innovation Network and its annual Convergence conference (produced in partnership with the Institute for International Research), which just took place in Minneapolis. I’m on a plane heading home to California as I write this, and I have to say, this was the best conference I’ve attended in quite some time.
By John Tree The unmet need… This is the key foundation of almost any successful product. This thought process should happen BEFORE any Entrepreneur or major Corporation starts to bring a product to the market, or starts offering a service. For the Entrepreneur, you must determine what need is not being met, or if there is a gap in satisfaction in the product, good, or Read More »
As an entrepreneur, one of the most important decisions you will make is your pricing strategy. If you set prices too high, you lose customers. If you set prices too low, you lose profits. So, setting the price point for products and services is very strategic for entrepreneurial businesses.
One of the biggest challenges facing organizations these days is translating IDEAS into INCOME. Most organizations (both large and small) are fully aware of the need to come up with big ideas and many have sophisticated systems, processes and techniques for doing just that. Unfortunately, this is often where creativity and innovation meet a roadblock. Organizations, both large and small, don’t always know what to Read More »
Armstrong & Kotler See Ziba As An External Idea Source For Companies Looking To Innovate. Renowned educators and researchers, Armstrong & Kotler, illustrate in their 9th Edition textbook, Marketing, An Introduction, how Ziba captures consumers hearts and minds, and deeply connects brand to consumer with meaningful experiences through their intense research and Consumer Insights & Trends practice. Supporting interviews give insight to who Ziba is, Read More »
My first post, What does marketing really mean?, reminded entrepreneurs that viewing marketing merely in terms of the next gimmicky price deal, tag line, or attention-gaining device may – or may not—deliver a bump in short-term sales. Without careful strategic planning, such tactics potentially could harm the company’s image in the market. To maximize the probability of effective results from marketing efforts, a firm first Read More »
Depending on the type of product your startup offers, the best distribution channel may be obvious, or you may have multiple viable routes to choose from. For some, multiple channels may provide the best reach. Clearly identifying your distribution channel is critical — this is who your target market will be. Marketing to other businesses (wholesalers) is very different than marketing to the general public, Read More »