Most companies and organizations know that marketing is important to their success, but they sometimes struggle to understand what kind of marketing they need. Indeed, the difficulty understanding what marketing they need is often due to differences in what the word “marketing” means to different people.
There’s never enough of anything in a new business. Time, energy, capital, resources. And in the face of perceived scarcity, an entrepreneur is faced with decisions at every turn: how much financing do we need, and where best to get it? In what order should we stage our priorities? Bricks-and-mortar establishment, or can we operate virtually? What should be in-house versus outsourced? Which vendors will Read More »
I know a man who’s been in business all his life. And he still doesn’t know how to listen. Sure, he’s not bad at some other skills but listening ain’t one of them. This guy is a good operational manager but a poor relational manager. I suspect if he doesn’t change, he’ll be out of business this year. Another senior manager in a large organization Read More »
Considering the iPad as an e-reader limits the imagination. In that context, it’s meant to be used by one person for passive display of content – a miniature television, a giant iPod Touch. No big deal, really, other than convenience. But this ignores a fundamentally different mode of use: as a platform for presenting visual products in face-to-face settings.
Introduction The company chosen for analysis is Diageo and the product chosen for revamping is Guinness. Guinness is a stout beer whose origin is in Ireland. The product used to be one of the best performing alcoholic drinks in the United Kingdom, however, over the past few years this has not been the case. In 2006, Diageo recorded a three percent decline in sales in Read More »
Anyone who’s been on London’s Underground will have heard the world famous warning for passengers. “Mind the Gap” was introduced in 1969 to warn passengers about the space between the train carriage and the platform. Just like passengers in a hurry or who think they know best run the risk of falling between the two, businesses need to maintain conscious awareness of the very real Read More »
According to a recent Gartner survey, as reported by InfoWorld, Cloud Computing was mentioned as one of the top two technology priorities for CIOs in 2010. What’s also interesting is that on the Top 10 list is also security technologies. The concept of cloud computing is not new. The economic viability of this model is quite compelling for many enterprises, with the Gartner survey also Read More »