Ari Massoudi

Former Academic Scientist researcher Consultant Strategy of Innovation

How to Invest Using a Crowd Funding Website

 Posted by  Funding Innovation  No Responses »
Jan 212011
 

a stack of fifty dollar billsMany investors don’t fully understand how crowd funding works. Therefore I would like to show in detail one of these crowd funding internet companies, WiSeed located in France. I choose WiSeed because it is a platform fully dedicated to the point placing equity investment by selling stock. I only find two crowd funding companies dedicated to selling stock, both based in France and created recently (the second is FinanceUtile.com created at 2009). Furthermore, WiSeed selects only innovating start-ups at early-stage. Continue reading »

Developing Innovative Businesses: The Importance of Culture

 Posted by  Funding Innovation, Starting Innovative Businesses  2 Responses »
Nov 122010
 

French flag and American flagA marketing manager noticed my LinkedIn profile and sent me an email to ask about my approach to innovation, here is an extract of his message:

“I stumbled across your profile by chance and happen to read your methodology. What I find missing is “risk taking” or “an approach for radical innovation instead of incremental”. Please do not mind the critic in me, but from your experience don’t you think companies should be looking outward first to commercial pockets that they could explore and then come back to transfer of technology? I mean to ask, how many companies that you have worked with, spent time working on a radical innovation intent before deciding to engage in innovation.” by Mr. Altaf Jasnaik

I would like to share my thoughts about disruptive innovation with Wisepreneur’s readers. Continue reading »

Types of Crowd Funding: Ways Entrepreneurs Can Face the Investment Crisis

 Posted by  Funding Innovation, Starting Innovative Businesses  14 Responses »
Sep 182010
 

Credit Crunch spelled with euro symbols in lettering.To face against the current crisis, and more precisely to face against the investment crisis that affects Start-ups, Small and Medium-sized Enterprises, a new way to raise funds has emerged, supported by the power of Internet: Crowd Funding. Start-ups and Small and Medium-sized Enterprises seeking investors have to knock at the doors of Business Angels networks/clubs or at Venture Capital firms. But the process of selection used by Venture Capitalists, and even by Business Angels, is difficult, time-consuming, and only a few percents of companies are financed. Crowd funding allows entrepreneurs to by-pass Business Angels and Venture Capitalists, by directly asking people to invest in their companies. Continue reading »

4 Components of Innovative Guerrilla Marketing: Clever Marketing for Clever Entrepreneurs

 Posted by  Starting Innovative Businesses  4 Responses »
Aug 112010
 

PizzaToday’s marketing is sophisticated and expensive. More and more it is difficult for emerging businesses to compete effectively with the likes of Procter & Gamble, Anheuser-Busch, and Pizza Hut. However, entrepreneurs, start-ups, new businesses and small enterprises can use low-cost guerrilla marketing techniques that have a similar impact as large-budget campaigns. Some of the most important features of innovative guerrilla marketing include storytelling, viral marketing, customer interaction, and buzz. Continue reading »

Startup Investors: Can An Angel Hit A Homerun?

 Posted by  Funding Innovation, Starting Innovative Businesses, Technology Advantages  1 Response »
Jul 272010
 

baseball batter Last month I was working on my computer, trying to find an investor for one of my clients, while at the same time watching the Soccer World Cup 2010, I had an idea! This idea concerns the occupational retraining for the high-level sportsmen, and I would like to share this idea with Wisepreneur’s readers.

In many sports, the career of high-level sportsmen is quite short. Before the age of 40, they have to retire and find a new occupation. And this is not easy! When you lived for competitive sports for so many years, it is difficult to find new sources of motivation. Continue reading »