What does “Marketing” Really Mean?

By: Jakki Mohr Most companies and organizations know that marketing is important to their success, but they sometimes struggle to understand what kind of marketing they need.  Indeed, the difficulty understanding what marketing they need is often due to differences in what the word “marketing” means to different people.

Making Entrepreneurial Decisions From a Mindset of Abundance

There’s never enough of anything in a new business. Time, energy, capital, resources. And in the face of perceived scarcity, an entrepreneur is faced with decisions at every turn: how much financing do we need, and where best to get it? In what order should we stage our priorities? Bricks-and-mortar establishment, or can we operate virtually? What should be in-house versus outsourced? Which vendors will be the best for my business in the long run? How do I meet my industry’s regulatory requirements?

How to Control Your Bottom Line by Showing You Care

It’s all too easy to overlook the obvious! To be a good business leader, you need to understand and practise a few basic ‘relational skills’. Be a good operator, yes. But if you ignore the ‘soft’ skills like listening and acknowledging, your bottom line will suffer significantly! The best business leadership includes building the very best relationships with your teams.

Is Green Lending Your New Mortgage Niche?

So far there hasn’t been a lot of news about financing green homes, partially because a special mortgage would be overkill for many purchases. A lot of green building merely reflects new technology applied to old products such as Low-e (low emission) coating on window glass or formaldehyde-free kitchen cabinets. Where a green house is just a regular home with green features, a plain vanilla mortgage will work just fine.

Why PR Should Be All About Storytelling

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers.

By weaving compelling narratives, storytellers preserved communal history, entertained their fellows, and delivered motivation when it was needed. Over time, their words moved armies and inspired achievement.

The iPad as Tool, Not Toy

By Robyn M. Perrin Considering the iPad as an e-reader limits the imagination. In that context, it’s meant to be used by one person for passive display of content – a miniature television, a giant iPod Touch. No big deal, really, other than convenience. But this ignores a fundamentally different mode of use: as a [...]

Finding Innovation Inspiration

Let’s pause for a moment to celebrate three unique innovators who died this year: Curtis Allina, Art Clokey, and Walter Morrison. What–you haven’t heard of them? I bet you know their creations well: Pez, Gumby, and Frisbee.